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Website Optimization Services

Make your website faster, visible, and built to convert

Your website exists - but is it actually working for your business? We optimize your site for speed, search engines, and AI discovery so customers find you first. Three focused services, one clear goal: more traffic, more leads, more revenue.

Page speed optimization
On-page & local SEO
AI & GEO ready
100/100 Lighthouse scores
3 Focused services
100 Lighthouse target
<1.0s Load time goal
0 Contracts or lock-ins
The Foundation of Ranking

Core Web Vitals influence how your pages rank on Google

Your site's ranking in Google Search is heavily impacted by Google's page experience ranking system, which evaluates the real-world performance of your website. Core Web Vitals are much less of a mystery than other ranking factors, making them easier to measure and optimize.

Largest Contentful Paint

LCP

Loading Performance

Measures how fast the main content of a page loads. A fast LCP ensures a good first impression for your visitors.

Target: < 2.5 sec

Interaction to Next Paint

INP

Responsiveness

Measures how quickly your website responds to user interactions like clicks, taps, or custom controls.

Target: < 200 ms

Cumulative Layout Shift

CLS

Visual Stability

Monitors how much a page's layout shifts during the loading phase. Low shift means a distraction-free experience.

Target: < 0.1 score

Want to know where your website stands?

Get your free website audit and performance analysis while you're reading.

LIGHTHOUSE SCORES & MOBILE-FIRST

A faster site correlates to better search rankings

While Google does not use Lighthouse scores directly as a ranking factor, the underlying metrics it measures (especially Core Web Vitals) are critical to SEO. A high Lighthouse score strongly correlates with better user engagement, longer session duration, and lower bounce rates, which Google tracks as powerful ranking signals.

Due to Mobile-First Indexing, Google strictly uses mobile performance data for rankings. Having a high desktop score combined with a poor mobile score (which is common across many themes and platforms) will actively hold back your search placement.

Mobile-first indexing Lower bounce rate CWV Optimization

Leap Webdesign

Perfect scores across the board

When we launch or relaunch a website for a client, we make sure it launches with perfect Lighthouse scores. We track and max out all major categories to guarantee improvements.

Performance 100
Accessibility 100
Best Practices 100
SEO 100
Our 3 Optimization Services

Targeted optimization that delivers measurable results

Each service is designed to solve a specific problem. Pick one, combine two, or go all-in - we tailor everything to your business goals.

01

Design & Page Optimization

Your website may look "fine" - but fine doesn't convert. We audit and optimize every aspect of your pages: responsiveness across all devices, loading speed, image compression, content layout, and user experience. The goal is a site that loads in under 2.5 seconds on mobile and scores 95+ on Google Lighthouse.

  • Mobile responsiveness - Pixel-perfect layouts on every screen size, from phones to ultra-wide monitors
  • Loading speed - Image optimization, code minification, lazy loading, and asset compression
  • Content & media - Proper image formats (WebP/AVIF), alt tags, optimized file sizes, and structured layouts
  • Basic SEO foundations - Meta tags, heading hierarchy, semantic HTML, and sitemap generation
  • Core Web Vitals - LCP, FID, CLS optimization to meet Google's ranking requirements
Mobile-first ≥ 95 Lighthouse Core Web Vitals Image optimization

Ideal for

Websites that look outdated, load slowly, or don't work well on mobile. If your bounce rate is high or visitors leave quickly, this is where to start.

Typical timeline

1-2 weeks

Key result

Sub-2.5s loads

02

SEO & Local SEO Optimization

Being invisible on Google is the same as not existing. We optimize your website's on-page SEO and local search presence so customers in your area can find you when they search for what you offer. Every page gets proper keyword targeting, structured data, and local signals.

  • On-page SEO - Keyword research, optimized title tags, meta descriptions, header structure, and internal linking
  • Technical SEO - Canonical URLs, schema markup, XML sitemaps, robots.txt, and crawl optimization
  • Local SEO - Google Business Profile optimization, local schema, NAP consistency, and location-based keywords
  • Content optimization - Existing content audit and rewriting for search intent and readability
  • Performance monitoring - SERP tracking, keyword position monitoring, and monthly reporting
On-page SEO Local SEO Schema markup SERP tracking

Ideal for

Businesses that rely on local customers finding them online - restaurants, contractors, clinics, shops, and service providers.

Typical timeline

2-4 weeks

Key result

Higher rankings

03

Generative Engine Optimization (GEO)

New

The way people search is changing. AI assistants like ChatGPT, Perplexity, and Google AI Overviews are answering questions directly - and pulling answers from websites that are structured for AI comprehension. GEO ensures your business is the source AI tools cite and recommend.

  • AI-structured content - Organizing your content so AI models can understand and cite your business accurately
  • llms.txt generation - Creating and maintaining the file that helps LLMs understand your website's content
  • Rich structured data - Advanced JSON-LD schema for products, services, FAQs, and business information
  • Citation optimization - Positioning your content to appear in AI-generated answers and recommendations
  • Competitive analysis - Monitoring how your competitors appear in AI search results
AI search visibility llms.txt Structured data LLM citations

Ideal for

Forward-thinking businesses that want to be found not just on Google, but by ChatGPT, Perplexity, and every AI assistant your future customers use.

Typical timeline

2-3 weeks

Key result

AI visibility

Why It Matters

A website that doesn't perform is a website that doesn't earn

Speed, visibility, and AI-readiness aren't optional anymore - they're the baseline for competing online.

53 %

of mobile visitors leave a page that takes more than 3 seconds to load

46 %

of all Google searches have local intent - people looking for nearby businesses

40 %

of Gen Z now uses AI tools instead of Google as their primary search method

Is this your website?

  • Slow load times frustrating visitors

    Pages that take 4+ seconds to load are losing over half their visitors before they even see your content.

  • Nowhere to be found on Google

    Without proper SEO, your competitors get the clicks - even when you offer a better service.

  • Invisible in local search results

    When someone searches "near me," your business doesn't show up on the map or in local results.

  • AI assistants don't know you exist

    ChatGPT, Perplexity, and AI Overviews are recommending your competitors - not you.

Optimization Pricing

Straightforward pricing. Pick what you need.

Each optimization service is priced independently. Combine services for the best results, or start with the one that solves your biggest problem first.

Design & Page

$50/page

One-time fee per page

Complete page-level optimization for speed, responsiveness, images, and basic SEO foundations.

  • Mobile responsiveness audit & fixes
  • Page speed optimization
  • Image compression & format conversion
  • Content & layout improvements
  • Core Web Vitals optimization
  • Basic on-page SEO setup
  • Accessibility improvements
Get started

GEO AI

$100/page

One-time fee per page

Generative Engine Optimization to make your business visible and citable by AI search tools and assistants.

  • AI-structured content optimization
  • llms.txt generation & updates
  • Advanced JSON-LD schema
  • Citation optimization strategy
  • AI search visibility audit
  • Competitor AI presence analysis
  • Quarterly strategy reviews
Get started

All optimization services can be combined. Need a full website audit first? Contact us for a free consultation →

Questions & Answers

Common questions about optimization

Design/Page optimization focuses on how your website looks and performs - speed, responsiveness, image quality, and user experience. SEO optimization focuses on how search engines find and rank your content - keywords, meta tags, structured data, and local visibility. Both are important, and they complement each other perfectly.

Not necessarily. We recommend starting with the service that addresses your biggest pain point. If your site is slow, start with Design/Page. If you're invisible on Google, start with SEO. If you want to be ahead of the curve with AI search, add GEO. Many clients start with one and add others over time.

GEO (Generative Engine Optimization) is the next evolution of SEO. As more people use AI tools like ChatGPT and Perplexity to find businesses, your website needs to be structured so AI can understand, cite, and recommend you. Early adopters of GEO are already seeing significant advantages over competitors who haven't adapted.

Design/Page optimization results are immediate - your site will be faster right after implementation. SEO results typically take 4–12 weeks as search engines re-crawl and re-index your pages. GEO results depend on AI crawl cycles but generally appear within 2–6 weeks.

Absolutely. We optimize websites regardless of the platform - WordPress, Wix, Squarespace, Shopify, custom-built, or anything else. If a platform has severe limitations, we'll be upfront about what can and can't be improved and may recommend a redesign instead.

Ready to turn your website into your best salesperson?

Start with a free audit. We'll analyze your speed, SEO, and AI visibility - then show you exactly what to fix first.